Modules of Master and Diploma
in Social Media Marketing and Communication
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10 learning modules for highly qualified training in social media marketing.
[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” flex_grow=”0″ top_margin=”10px” bottom_margin=”10px” width=”” alignment=”center” border_size=”” sep_color=”” hue=”” saturation=”” lightness=”” alpha=”” icon=”” icon_size=”” icon_color=”” icon_circle=”” icon_circle_color=”” /][fusion_builder_row_inner][fusion_builder_column_inner type=”1_2″ layout=”1_2″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” column_tag=”div” link=”” target=”_self” link_description=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” dimension_margin=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” z_index_subgroup=”regular” z_index=”” z_index_hover=”” overflow=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” lazy_load=”none” skip_lazy_load=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” render_logics=”” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transform_origin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_position=”all” element_content=”” first=”true” spacing_right=””][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Module 01
Digital Marketing: from web 1.0 to web 3.0
Internet, origins, web 1.0
Evolution: The Clue Train Manifesto, The Prosumer
Web 3.0: the Metaverse and the decentralized web
Ways of communicating on the Internet: from advertising to inbound marketing and the POEM model
Module 02
Search Engine Optimization
Search engine optimization, what it is.
SEO on-page
SEO off page
SEO strategies and CMS
Module 03
Search engine marketing: pay-per-click campaigns
Search engine advertising
Google Ads Campaigns
Google’s display network
SEM strategies
Module 04
ORM (Online Reputation Marketing)
Personal branding and professional branding
LinkedIn and personal branding
Crisis and reputation management
Monitoring tools
Module 05
Social media marketing
Facebook and its algorithm
Instagram and the new forms of content
Twitter and events
TikTok and new networks
Social advertising campaigns
What are social ads
Campaigns on Facebook and Instagram
Facebook business manager
Ads on Twitter
Ads on LinkedIn
Module 07
Influencer marketing
Brand ambassadors
The importance of influencers
How to choose an influencer
Successful campaigns with influencers and micro-influencers
Module 08
Content marketing: blogging, branded content and storytelling
What is content marketing
Blogs; origin, evolution and types of blogs
Branded content
Storytelling and copywriting
Module 09
Web analytics
What are web analytics
Social media analytics
Key KPIs on the Internet
The new Google Analytics
Module 10
Final exam and international stay in Valencia
4 Masterclasses: Big Data, metaverse, strategies for success in digital
Visits to marketing agencies
Visits to companies
Marketing competition[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_button link=”https://www.agenziaformativa.com/wp-content/uploads/2022/10/brochure-SMM_.pdf” title=”” target=”_self” link_attributes=”” alignment_medium=”” alignment_small=”” alignment=”” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”default” button_gradient_top_color=”” hue=”” saturation=”” lightness=”” alpha=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” gradient_start_position=”” gradient_end_position=”” gradient_type=”” radial_direction=”” linear_angle=”180″ accent_color=”” accent_hover_color=”” type=”” bevel_color=”” bevel_color_hover=”” border_top=”” border_right=”” border_bottom=”” border_left=”” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” border_color=”” 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Why choosing Agenzia Formativa:
- We are an established company with many years of experience in university education.
- Our offices are also present in Spain and we guarantee you the highest speed of intervention.
- You will be monitored ed at all stages by a team of professionals.
Universidad Europea is a center specializing in postgraduate training where the real protagonist is the student.
From pedagogical and technological innovation and respect for the pillars of teaching, we spare no effort in pursuing our goal: to help students reach them. New technologies and digital tools allow us to offer a close, direct, flexible and personalized treatment, offering our experience from the very beginning of the teaching-learning process.
Our goal is to help students face their professional and work challenges with guarantees of success, and we do this through quality and experience.
A comprehensive and up-to-date academic program, a prestigious teaching staff and the quality certificates required for the development of higher studies ensure the necessary support for students.
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